Why is LinkedIn the Ideal Launchpad for Your Executive Online Presence?

Your next professional goal may hinge on your executive online presence.

(⭐Not an executive? It’s never too early to start this process). 

Since 2020 I have been working with leaders (and aspiring ones too), as a content curator, as a self appointed influence accelerator. In my work I strongly urge people to leverage LinkedIn to Kickstart their Influence and grow their network. 

Here’s My Top 3 reasons WHY ➡

1. It’s a Professional Platform

Any “social media advisor” worth their salt will tell you to go where your customers are, and if you are looking to build visibility in your industry, to accelerate your professional/career goals your “customers” are on LinkedIn. 

The platform was established for professional engagement and growth. It encourages networking opportunities. It will allow you to be strategically visible to those that are relevant to your career aspirations.

2. It’s a No-Brainer for ‘Thought Leadership’

If  we accept that content is king, then where is it’s 'Kingdom'?

Sure you can build and establish a grand kingdom (website) and display all your jewels of wisdom and treasures, but who will see it? LinkedIn already has SEO, content is searchable and you already have an audience. 

With stats like that, it's hands down the best place to kickstart and expand your sphere of influence. 

*In Elderman’s 2022 B2B Thought Leadership Impact Report, they concluded 50% of C-suite executives say that high quality thought leadership has more impact on their purchase decision-making during economic downturns 

3. Often it’s About Simple Visibility 

A well-crafted LinkedIn profile, enhanced with regular posts, targeting your industry and career focus, increases your visibility, and visibility builds trust.

It’s a dynamic resume that goes beyond credentials, showcasing your ongoing contributions to your industry.

Every article you publish, every comment you make, and every connection you cultivate are micro ads that contribute to a persona that will resonate far beyond your immediate network.

This WILL make you a more attractive candidate, significantly improving your chances of landing your next leadership role, board position or even your eventual book.  

According to Constant Contact- LinkedIn users who share content regularly receive 5-6 times more profile views than those who don't. 

There are a lot of moving parts to a FULL blown executive presence, however like your career it needs to start with a baseline, it won't grow without you taking control and getting more visible.

Stop overthinking it. 

What are you waiting for?

If you're a Growth Stage SaaS leader and you're wondering if hiring an Executive Content Curator right for you? Review Programs Here

 Check Out My Self Guided Class For anyone in any industry to Kickstart Your Influence, at your own pace